in the name of Allah Most Gracious and the Most Merciful..
"how are you today?" usually we will reply, "I'm fine" but now, change it..please answer " I feel brand new". and when they ask, "are you ready?" answer, " I am born ready". words and intonation play roles in boosting your spirit early in the morning. And SMILE! =)
last Friday, 7th Jan we were discussing a case study about "Nothing unique to Offer". It is all about George Vasquez who wants to open a pizzeria near the local university. The problem is the area has 3 pizza enterprises already and each of them has their strong point and uniqueness. So our job was to consult him and give him some advises. Each group came out with some solutions. And some of them were good and some must be improved.
In the way to build a business, we must know the market tread, customer need and serendipity.
There are several ideas of sources for business idea such as:
1. You have to examine your own skill set for business idea. Don't discount yourself.
2. keep up with current issue and be ready to take advantage of business opportunities.
3. invent a new product or services
4. add value to an existing product
5. investigate other markets outside of Malaysia
6. improve an existing product or service
7. get on the bandwagon
beside this, Dr Roland also taught us about NABC
N- NEED ( the important customer and market need)
A- APPROACH (a unique,compelling approach)
B- BENEFITS (the customer value)
C- COMPETITION or alternative
before starting up your business, these are the aspects must be considered.
So,good luck! see ya!
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